Who we are

At Defiant Good, we believe kindness is a radical act, and doing good is a bold choice.

This brand began as a response to hate and injustice, but it has since grown into something bigger: a movement built on defiance, love, and the belief that a better world is possible. We exist for those who dare to care deeply, speak truth boldly, and stand up fiercely for equity and human dignity.

Our products — from tees to hoodies to stickers — are more than just merch. They're declarations. Symbols of solidarity. Reminders that staying silent isn’t an option when lives, rights, and futures are on the line.

But our impact goes beyond what you wear. 100% of net profits are donated to organizations doing real, grassroots work — providing safety, resources, and advocacy for LGBTQ+ individuals, youth, and marginalized communities.

• The Trevor Project – Providing crisis intervention and suicide prevention services to LGBTQ+ youth.

• GLSEN – Working nationally and locally to ensure safe and inclusive K-12 schools for LGBTQ+ students.

We keep it real with transparency. When you sign up for updates, we’ll let you know exactly where your dollars are going and the impact you're helping to create.

And if you know an organization that aligns with our values, tell us. This is a collective effort — we want to uplift the voices and causes that matter to you.

At Defiant Good, every purchase is a choice. A choice to disrupt hate with hope. To show up, speak out, and build a future rooted in justice, love, and radical compassion.

Wear your values. Live with intention. Keep doing defiant good.